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Saturday, 1 September 2007

Product Manager, VP and CEO.
 -  @ 22:08:29
Product Manager:

A Product Manager's role is to create sustainable and profitable monetization.

Where
* "sustainable" refers to the following attributes: repeatable, unique differentiated strengths, difficult to copy, and those that add enough value to customer the pain points of customers that they are willing to pay a price to have the product.

For example, your product would not be sustainable:
- if what your product does is easy/simple to do, then the customer would do it themselves rather than pay for your product.
- if it wasn't repeatable, then a charlatan or copycat could make one time profits too by cheating or selling knock-offs.

* "profitable" refers to producing/creating it with far fewer means than the rewards over the entire term of funding; so there's enough to go around for the salaries and benefits of all those involved in the making of the product, for the payment of the materials/tools/space required, for the taxes and for the giving back to the community.

Sustainable profitable monetization implicitly means it is not enough that the Product Manager wins the battles/politics - he must win the war in the market.

In essence, Product Manager has to see that his product is (or will be) profitable to the extent paying for the salaries and benefits of all involved (not to mention his/her salary+benefits+"bonuses"); although he/she doesn't directly manage the employees who make the product, but only aligns them through their managers.

VP:

General's/VP's job is to make his side win, using Foot Soldiers who just want to be on [or, will switch to] whichever side is winning.

Since holding the job title doesn't define the mentality of the person - so it's completely possible the General/VP has the Foot Soldier's mentality to running the company (and switching sides), and some Foot Soldiers having a General's/VP's mentality of riding the tough times through - even if it means till the end.

CEO:

A CEOs role is creating a sustainable and economical/profitable organization using a complex people matching game. The people matching game is explained here: http://kaleemaziz.com/v-web/b2/index.php?p=313. Point being, the CEO needs to match the needs of the financier(s)/VCs/shareholders to make profits, with the needs of workers and managers to get a salary+benefits+bonuses and the needs of customers willing to pay for a product/service that eliminates their inconveniences/pains/struggles.

- Kaleem Aziz.

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